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Your partners to grow profitably via your own website.

Growth is rarely just a marketing problem.

Cash. Inventory. Conversion. Retention.

We find what needs fixing — and help you fix it.

What we do

Marketplaces rent you customers. Your website is an asset you own.

On a marketplace you get the order. That is all you get.

01

Own the customer

A direct relationship.

02

Own the data

Who buys, what, and how.

03

Build retention

Turn buyers into repeat buyers.

04

Improve economics

More control over margin and acquisition.

05

Compound your learning

Every order sharpens the next decision.

Everything you need to grow profitably on your own website.

Where we work

  • Backend & systemsData & analytics · Inventory · Forecasting · Supply chain · Vendor management · Production · Cash flow · Financial analysis · Process optimisation · AI & automation · Internal tools
  • Website & experienceWebsite optimisation · Conversion · Customer experience · Customer journey · Personalisation
  • GrowthGTM strategy · Campaigns · Performance marketing · Meta · Organic content · Creator collaborations · Branding · Communication · Founder branding
  • RetentionCustomer analysis · Retention · WhatsApp · Email · Segmentation · LTV

How we work

  1. 01TalkWe get on a call and understand the business.
  2. 02DiagnoseWe find what's actually holding growth back.
  3. 03SolveWe prioritise what will move the number most.
  4. 04Build & growWe help implement it, then measure it.

We've built one ourselves.

We didn't learn D2C from a presentation. We built and operated one.

Just google Forgals and you'll find it :)

1.2 Cr

ARR

In the first year.

  • Bootstrapped
  • Profitable
  • Acquired

What we built

Profitable Meta growth
Performance marketing run for profit, not vanity metrics.
Customer retention
Understanding behaviour, then building systems to bring people back.
Inventory & cash flow
Planning stock and production against what it does to cash.
Data-led product decisions
Customer, product and market data before a launch.

So we don't look at your marketing in isolation. We look at the business.

Things we've actually built.

Organic contentEarned attention

50M+ views across our Instagram.

Agriculture / FMCGKrishi Shakti

Building a network around farmer organisations.

Founder & communityPersonal brand

An online community, grown through content.

We have built our own brand before, so we know what it takes to grow yours.

Agrim

Agrim

Co-founder

  • Indian Statistical InstituteIndian Statistical InstituteEconomics
  • ForgalsForgalsBuilt and operated
Runjhun

Runjhun

Co-founder

  • KJ Somaiya CollegeKJ Somaiya CollegeEngineering
  • ForgalsForgalsBuilt and operated

We've already built together. Now we build with you.

Think of PANILVY as the operator in the room — not another agency pitching services.

Whole business.
We look at operations, data, the site and retention before we touch the ads.
Operator's proof.
We built and ran a D2C brand to ₹1.2 Cr ARR before advising anyone.
Your data.
Limited access, need-to-know, never reused. We work inside your systems, we don't own them.

You get business-first decisions across your D2C channel, with the day-to-day handled end to end — so you can focus on the brand.

Where is your growth actually stuck?

Tick what sounds familiar.

Tick what sounds familiar

A conversation starter, not a diagnosis.

Where we'd look first

Nothing ticked yet.

Most businesses tick three or four — and they rarely all point the same way.

Ready to find what's holding you back?

Tell us the brand and where it's stuck. We'll take it from there.

Tell us about the business

We'll come back with what we'd look at first.